TARGIT Showing Continued Growth in Business Intelligence Software
TARGIT’s expectations for the future are very positive, according to CEO Morten Sandlykke. TARGIT’s (Hjørring, Denmark) annual accounts for 2012 show a continuous growth in business software. TARGIT realized $21m USD last year, and the operating profits settled comfortably at $2.5m USD.
TARGIT have been developing and selling Business Management Systems since 1996.
TARGIT delivers state-of-the-art Business Intelligence (BI) and Analytics solutions that can be implemented on top of any application utilizing an open database back end. TARGIT is recognized as the leading vendor for delivering analytics and reporting in the Business Intelligence (BI) space for the Microsoft Dynamics ERP solutions, primarily focused on Microsoft Dynamics AX and Microsoft Dynamics NAV. TARGIT also delivers standardized Business Intelligence (BI) and Analytics for Microsoft Dynamics GP and CRM.
”We are very pleased that we succeeded in breaking the record again this year. Especially because the figures include an enormous build-up for the future,” says CEO Morten Sandlykke. “Even though the company has been constantly developing since the very beginning, 2012 has been a significant year. We invested great resources in implementing extensive changes involving our strategy, technology and not least our image. With these changes, we turned up our expectations for the future. Especially in the global marketplace.”
In addition to a new strategy for sales and marketing, TARGIT has intensified the investment in the American market in 2012 by opening up yet another office. At the same time, they have hired more staff for R&D, marketing, support and sales.
The CSO sees a great potential in the new strategy, which is supposed to result in a tenfold increase in the company’s revenue in 10 years. “Our new strategy means that we have chosen to narrow down the field of potential customers. We want to focus on the users of Microsoft’s business solutions. Even though our product is compatible with all data sources, we practically ‘shoot from the hip’ by trying to aim our marketing efforts at everyone. Now, we focus especially on Microsoft users, and they will enjoy the increased attention. Of course, the changes will also be directly visible in our communication and marketing,” says Fleming Madsen