Google acquires Sparrow

 In Industry News
sparrow acquired by Google

Sparrow acquired by Google

Sparrow recently announced that they have been acquired by Google.

Sparrow was developed to offer a more efficient way to deal with your mail on your iPhone.

The team that was Sparrow will be integrated within the design teams at Google.

Dom Leca

Dom Leca

In a statement on their blog, Sparrow CEO, Dom Leca said, “We care a lot about how people communicate, and we did our best to provide you with the most intuitive and pleasurable mailing experience. Now we’re joining the Gmail team to accomplish a bigger vision — one that we think we can better achieve with Google. We’d like to extend a special thanks to all of our users who have supported us, advised us, given us priceless feedback and allowed us to build a better mail application. While we’ll be working on new things at Google, we will continue to make Sparrow available and provide support for our users.”

The first version of the service for Mac was launched in February 2011. Within a month, a version for the iPhone was available for download. Within days, Sparrow was one of the ‘cult’ apps available for Apple products. An eagerly awaited launch of Sparrow for iPad will, it seems, be put on the back burner.

In a recent communication, Google did not reveal how much it paid for Sparrow. The internet giant only spoke of the Sparrow team joining Google. What Google will do with the Sparrow app is unknown. ON the Sparrow website, the team announced that they will continue to maintain and support their current clients and wlll let them know when new releases are available.
This is the second big acquisition by Google in the space of a month. In June 2012, Google bought Meebo for $100m.

Source: PT Journal

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