This is the first video in the “Building Successful Partner Channels” series of five videos that TBK Consult have made for the Microsoft Smart Partner Marketing portal. Transcript: [...]

Reading time: 2 minutes Most potential information technology channel partners will initially be attracted to us because of the features and functions that our product provides (most information [...]

Using a direct go-to-market approach means that we are employing and paying all the resources required for finding, winning, making, keeping and growing happy customers. The benefit of the direct [...]

“In business only the results count” is probably a statement you have heard over and over again. I obviously cannot disagree with the fundamental fact that without solid and growing profit all [...]

“At an IAMCP Spain social event in Marbella during 2014, we had the privilege to meet and hear Fernando Martín talk about the internationalization process of his company AERTEC Solutions.* [...]

– The average reading time for this post is 12 minutes – Summary This post explains that the challenges of working with channel partners are caused by the need to understand, operate [...]

In a previous “Ready for 2015?” post we recommended performing a quick management team alignment check. This post will recommend that it is important to perform a quick business model check [...]

The software industry is by nature a global industry. As the software industry is blessed with low cost of entry and simple value chains, international growth comes much easier in the software [...]

In a [slider title=”business model”] As defined by Alexander Osterwalder & Yves Pigneur in their book ”Business Model Generation,” John Wiley & Sons 2010. [/slider] context [...]

In a [slider title=”business model”] As defined by Alexander Osterwalder & Yves Pigneur in their book ”Business Model Generation,” John Wiley & Sons 2010. [/slider] context [...]