Our ambition is to give you inspiration for performing international business development on a shoestring budget.

A virtual company is usually the term used for businesses that do not have a physical presence. You can buy from them and sell to them, but you cannot ask for a meeting at their offices because [...]

Going Global on a Shoestring is a collection of ideas for small experiments that you can try out without risking that the foundation under your company goes up in smoke. It is not the great [...]

Breaking into new territories requires people with an entrepreneurial mindset making the pool from which to recruit quite exclusive.

A business development team does not have a sales target and is not on commission plans. The outcome of a business development effort is either the definition of an attractive market position or [...]

Solvoyo has made substantial investments in a very informative web-site and a large portfolio of content marketing assets. Hubspot has been implemented to support lead capture, nurture and [...]

How do you go global on a shoestring when borders close, airlines stop operating, global supply chains break down, the economy falls like a stone, and you need to wear a face mask when going out?

Epic, the global market leader in software solutions for the healthcare industry, never invested in marketing or applied social selling. They focused on customers success, attended industry [...]

“We have never believed in the value of the traditional office, spending time on commuting and conducting annual performance reviews. We deal with issues here and now and leave it to the [...]

Based on my upcoming book Going Global on a Shoestring, I will discuss the product challenges that software companies face as they cross borders.