Solvoyo has made substantial investments in a very informative web-site and a large portfolio of content marketing assets. Hubspot has been implemented to support lead capture, nurture and [...]

How do you go global on a shoestring when borders close, airlines stop operating, global supply chains break down, the economy falls like a stone, and you need to wear a face mask when going out?

Epic, the global market leader in software solutions for the healthcare industry, never invested in marketing or applied social selling. They focused on customers success, attended industry [...]

“We have never believed in the value of the traditional office, spending time on commuting and conducting annual performance reviews. We deal with issues here and now and leave it to the [...]

Based on my upcoming book Going Global on a Shoestring, I will discuss the product challenges that software companies face as they cross borders.

This post is an excerpt from my upcoming book Going Global on a Shoestring. The book includes a number of fresh case stories of which MapsPeople represent what I call The Virtual Global Business. [...]

It may well be that I was the best-performing seller in Europe that year, but I can't claim that I was also the best. It was a stroke of sheer luck on which I didn't have the slightest influence.

My next book project, Going Global on a Shoestring (International Expansion in the IT-Industry on a Small Budget), has been on the launch pad for many years but I have had to yield for other [...]

I am currently researching for my forthcoming book Going Global on a Shoestring. Part of the job is interviewing the executives of companies that are case story candidates for the book. After [...]

I got my hands on Alexander Osterwalder’s Business Model Generation book in May 2011, which was less than a year after its publication. I read it immediately and was very excited with what [...]