Success in big corporations is delivering on your budget again and again. Never come short and never come too high. Stay within 101-105 per cent bracket.
Opportunities present themselves all the time. Picking the winning ones is difficult, but if you go for those that are fun to do, then it doesn’t matter so much if you should fail.
No matter how many yellow post-it notes you have filled and organised on a whiteboard and no matter how much desk research you have undertaken, the final test of your product/market-fit is how [...]
Where to Play may sound like a book for startups - which it also is - but it can be applied by anyone who finds their conversion rates too low or their revenue forecasts too shaky.
The objective of having an Ideal Customer Profile was to focus our efforts on those customers we believed would get the most value from using our software and where our customer acquisition cost [...]
A virtual company is usually the term used for businesses that do not have a physical presence. You can buy from them and sell to them, but you cannot ask for a meeting at their offices because [...]