ITB to run training for software product managers

 In Industry News

The 15 seats at a completely new training course for Software Product Managers (SPM) were sold out in just 4 days. The SPM course will now be repeated September 3-5, 2012 in Copenhagen. The course is the brainchild of The International Software Product Management Association, provided by ITB and produced by TBK Consult.

Product managers in software companies are faced with the challenging task of ensuring that their company’s products meet the requirements of their customers and of the market. Aiming to provide software product managers with the best possible tools to tackle this challenge, ITB is providing the training course: ‘Software Product Management.’ The training is based on the course design and curriculum developed by The International Software Product Management Association.

Morten Bangsgaard

Morten Bangsgaard

A product manager is a ‘mini-director’ who has to ensure that the product becomes and remains a market success. There is a crying need to improve qualifications in this area, so we have decided to do something about it. The new course will also support our efforts to make sure that central product planning remains in Denmark, explains Morten Bangsgaard, Managing Director at IT-Branchen.

The course provides certification
The course will be run at the IT University of Copenhagen and is being set up in cooperation with The International Software Product Management Association, which will accredit the certification of course participants.

In smaller software-driven companies the position of product manager may be less formal, but as ambitions expand, the job of product manager will soon become a central, full-time position. Success on international markets presupposes the structuring, management and communication of product plans, and in this context the software product manager becomes very much a key player.

An international expert is running the course
The course will be run by Hans-Bernd Kittlaus, a former Software Product Manager at IBM in Germany. He has published the book, ‘Software Product Management and Pricing’, and is the product management consultant for companies such as Lycos, Deutsche Telekom and SimCorp.

The course, covering three whole days, will take place at the IT University of Copenhagen. The next course will run 3-5 September 2012, with a maximum of 15 participants.

For more information:

Lotte Jensen, IT-BranchenEmail:

Phone: +45 24 41 55 17


Hans Peter Bech, TBK ConsultEmail:

Phone: +45 23 47 67 62


About The Danish IT Industry Association (ITB)
ITB (in Danish: IT-Branchen) is the largest and leading independent representative and network for the IT business community in Denmark. Member companies cover skills in the areas of IT, internet, new media, telecommunication, electronics and document management; members range from global companies to new, local companies with but a few employees. The ITB works to secure the best possible conditions for the IT industry and offers a wide range of professional activities and networking.
About The International Software Product Management Association
The International Software Product Management Association (ISPMA) is an open group of experts from industry and research aiming to foster software product management excellence across industries. ISPMA establishes software product management as a discipline in both academia and industry, and disseminates and maintains a Curriculum and a Certifiable Body of Knowledge.

About IT University of Copenhagen

The IT University of Copenhagen is an independent educational and research institution dedicated to the world of digital technology: games, communication, business and software development, and so on. The IT University of Copenhagen offers a wide range of courses covering many different approaches to IT. More than 1,500 students attend the various courses run by the university.

About TBK Consult
TBK Consult is a management consulting company assisting software-driven businesses developing and implementing international Go-To-Market strategies.


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