I came across and bought the first edition of David Meerman Scott‘s book “The New Rules of Marketing and PR” just before I went on four weeks vacation in July 2007. I had just [...]
Most companies in the world fit into the following description: In the marketing and sales department they are working hard to make it as easy as possible for potential customers to get in touch [...]
“In business only the results count” is probably a statement you have heard over and over again. I obviously cannot disagree with the fundamental fact that without solid and growing profit all [...]
This is my watch. It is a Nautica and the picture actually says it all. It shows the time and the date (and it looks pretty sporty, I think). You can visit the Nautica web site and see that there [...]
Oracle (California, USA) have announced that it has entered into an agreement to acquire Responsys, Inc., a leading provider of enterprise-scale cloud-based B2C marketing software, for $27.00 per [...]
Sage have launched ‘Accountant Business Cloud’, a new online marketing suite designed to help accountants showcase their expertise and offerings – and attract new clients.
Real Time Marketing (RTM) consists of reaching your target audience with the right message, at the right time, in the right social channel. To execute RTM, businesses need to be able to measure [...]
Cloud Computing breaks with the way we’ve traditionally worked in IT. With a cloud-based model, the partner revenue is diluted and is realized over the customer relationship lifetime. [...]
A number of large institutional investors, including Altimeter Capital and Cross Creek Capital, another firm with an incredible track record, have invested $35 million in HubSpot (Cambridge, MA, [...]
Every year, visits to Executive Briefing Centers (EBC) are considered the most efficient way to obtain and disseminate information, as rated by decision making executives*, outranking even trade [...]