U.S. IPTV subscribers will more than double from 8.8 million in 2011 to 18.6 million in 2017
At the TelcoTV and the Cloud Services Summit, Parks Associates (Dallas, Tx, USA) shared new research in video services, which shows telcos will lead the next stage in pay-TV services as the number of IPTV subscribers in the U.S. will exceed 18 million in 2017.
New research from Parks Associates shows telcos are leveraging their fiber-based broadband offerings to attract new customers:
- Satellite’s share of the pay-TV market will drop to 30% by 2017. Cable’s share will fall to 52%, and IPTV’s will rise to 18%.
- Cable subscription figures will decline from 60.7 million in 2011 to 56.1 million in 2017.
- The number of U.S. IPTV subscribers will rise from 8.8 million in 2011 to 18.6 million in 2017.
“The era of huge subscriber gains in the U.S. pay-TV market is over,” said Jim O’Neill, Research Analyst, Parks Associates. “Cable TV providers are losing subscribers to IPTV services from AT&T, Verizon, and CenturyLink. Satellite providers also will experience subscriber loss as telcos continue to expand fiber footprints, leverage pricing on triple- and quad-play bundles, and offer advanced TV Everywhere products. Going forward, subscriber retention will become the focus for cable and satellite providers.”
Parks Associates notes U.S. subscribership to satellite and cable television services has plateaued. However, large cable operators such as Comcast and Time Warner Cable are already adjusting their messaging and packages to emphasize their high-speed services. Google has also entered this market with deployment of Google Fiber in Kansas City.
“Experiments in high-speed broadband will spawn the next wave of advanced Internet services, including new streaming and cloud-based video services,” said Stuart Sikes, President, Parks Associates.
About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
The company’s expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.
Source: Parks Associates