EFI Moves to Accelerate Growth in Latin America
Electronics For Imaging, Inc., (Foster City, CA, USA) a world leader in customer-focused digital printing innovation, has announced it has acquired privately-held Metrics Sistemas de Informacao (“Metrics”). Metrics (São Paulo, Brasil) is a leader in ERP (MIS) systems for the printing and packaging industries in Latin America.While financial terms of the transaction were not disclosed, the acquisition is not expected to be material to EFI’s 2012 results.
“The addition of Metrics’s high-caliber team and the extensive customer base they have built in South and Central America combined with EFI’s software portfolio will allow us to provide a higher value proposition to customers, along with creating a platform for EFI to introduce our unique digital eco-system to the region,” said Guy Gecht, CEO of EFI. “Latin America is a vibrant market with exciting growth opportunities for the entire EFI portfolio ranging from our Fiery® workflow, to our cloud and customer-hosted ERP software, all the way to our industrial inkjet production printers.”
Metrics is based in Sao Paulo, Brazil. Over the past 14 years, the company has built a base of more than 250 customers in Brazil and Latin America. Metrics, under the leadership of Osmar Barbosa, co-founder and CEO of Metrics, will become part of EFI’s software applications portfolio. EFI intends to integrate support and operation of Metrics into the existing Business Software organization, while continuing to enhance the product offerings.
“Metrics is excited to join the world-class team of EFI employees and become the centerpiece of EFI’s strategic focus and investment in Latin America,” said Barbosa, who is now general manager of EFI Business Software, Latin America. “Our customers will now have access to an extensive portfolio of industry-leading technology, with more options to grow their business, while continuing to receive the same high-level of support and attention they are accustomed to.”
EFI (www.efi.com) is a world leader in customer-focused digital printing innovation. EFI’s award-winning solutions, integrated from creation to print, deliver increased performance, cost savings and productivity. EFI’s robust product portfolio includes Fiery digital color print servers; VUTEk superwide digital inkjet printers, UV and solvent inks; Rastek UV wide-format inkjet printers; Jetrion industrial inkjet printing systems; print production workflow and management information software; and corporate printing solutions.